Market Research & Demographic Analysis

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Brainstorm New Media - Asheville, NC

Market research is not only one of the most important components of launching a new product or service, but also one of the best ways to improve sales, cut down on waste, find new marketplaces for a product, and improve ROI and profit margins. By keeping a diligent eye on the ever-shifting marketplace, watching and analyzing competitor movements, and producing in-depth demographics and statistics related to your business, we can help your business realize its full potential.

The Marketplace

Now, more so than ever before, the retail marketplace changes at blinding speed. With the constant introduction of new technologies into the market, the sales and marketing landscape continues to change at an amazing rate. What worked yesterday may be completely obsolete tomorrow. By producing long term assessments of marketplace and product viability and specifically tailoring your marketing mix to these conditions, we can keep you one step ahead of the competition.

The Competition

Let's face it - your competition is probably doing something right. One of the most efficient ways to produce new revenue streams, generate new sales and marketing methodologies, and find new ways of improving operations efficiency is to thoroughly analyze your competitor's market strategies to see what is working for them, what is not working, and what facets of their operations could possibly be integrated into our own. By comparing metrics such as marketing strategy, pricing structure, and advertising spend, we can make effective recommendations on how to not only match, but surpass, your competition.

Statistics and Demographics

Demographic and statistical analysis has long been an important part of marketing strategy. Now, with the advent of targeted marketing, demographics are becoming more and more important. You may want to sell a certain product to one segment of the population, while providing a service to another. We produce well-researched statistical reporting to find the right consumers for the right products. We then determine the best marketing channels for your products or services. Any number of demographical metrics may be employed, from simple metrics such as location, age, and gender, to more complicated statistics such as second home ownership, magazine subscriptions, and product usage.

Contact us to learn more about how our integrated approach to marketing and technology consulting can benefit your business!

Call (828) 423-0420 to schedule a free discovery/consultation session today!

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