Web 2.0 Style, Design, and Concepts

What exactly does Web 2.0 mean?

Web 2.0 is a term used to describe new and changing trends on the internet with regards to communications, collaboration, security, functionality, and style. The term usually implies a two-way communication between a user and a website, a trend that is becoming more present in such social networking sites as Myspace, Facebook, and Twitter. User-generated content is another huge component of Web 2.0 design. By allowing visitors to add content to a site (a version of "crowdsourcing"), like YouTube, one of the web's biggest ongoing problems - lack of new, sticky content - is partially solved. This user interaction also improves user loyalty - a most important metric.

"Web 2.0 Style" is a tricky term - one that has many interpretations and iterations. Generally speaking, Web 2.0 styled sites usually employ standards-oriented design (CSS & XHTML), rich web applications (often written in newer "languages" like php, Ruby on Rails, or AJAX), social media functionality, RSS feeds, and "tagging" capabilities. From a design standpoint, Web 2.0 is more of a moving target - the most common design elements are "rounded corners", reflective logos, gradients, simple, lower-case fonts, and shaded backgrounds.

Brainstorm New Media's expertise can help refit your site to meet tomorrow's challenges. Refreshed design, social media functionality, and updated technology are musts to compete in today's online marketplace - let us modernize your web presence today!